Monetization4 min readUpdated 2026-10-01
What Is YouTube RPM and How Do You Calculate It?
A plain-language guide to revenue per mille (RPM), with formulas and benchmarking tips for creators.
SD
Shahid Developer
YouTube SEO & Growth Specialist
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Open RPM CalculatorCalculate RPM From Earnings
Enter total revenue and views to get RPM instantly.
1. RPM Definition
RPM = (Estimated revenue ÷ Total views) × 1,000. YouTube Studio shows RPM in the monetization reports.
2. RPM Formula
Example: $420 revenue on 280,000 views → RPM ≈ $1.50.
3. Free RPM Tool
Use the [YouTube RPM Calculator](/tools/rpm-calculator) to benchmark niches and plan sponsorship + ad blends.
Frequently Asked Questions
Why is my RPM different from another creator in the same niche?▼
Audience geography, upload consistency, ad types, and percentage of monetized views all change RPM.